“Airbnb is grand about the vision for a product. With Airbnb Plus we rented out homes, redecorated them, and photographed them to help people understand the vision. On another project, the PM worked with the creative team to film a movie of what the experience would look like, the production value was extremely high. This goes back to the Disney

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Often, we see this brilliance in early versions of products—born from founder-built brute force and passion—only to see it fade with scale. Ultimately, you are only as good as your team, so you better craft it intentionally and with heart. The company becomes your great work. The best designed of these organizations become durable as they scale and... See more