added by Simon Joliveau Breney · updated 6mo ago
Building Products at Airbnb
Kassen Qian added
- But an orientation toward storytelling and vision can sometimes cause challenges with execution : The only new product launch that succeeded was Airbnb.com. Every other big launch over the last eight years has actually been a complete flop.
from Building Products at Airbnb by Ken Norton
Kassen Qian added
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
Alara added