added by Leo Guinan and · updated 3mo ago
Building in community
sari and added
- What does this “building in public” phenomenon actually look like in action? For both Allred and Domm, it looked like vulnerability and authenticity.
from The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies by Jordan Odinsky
sari added
- Building in public:-Creates a narrative that an audience can follow & get behind-Builds trust: both internally (at the company) and externally (to an audience).-Builds your status as an expert in a specific field.-Invites immediate feedback from users following your journey.-Attracts talent to your company. There are many recent case studies of... See more
from The Building in Public How-To Guide by Gaby Goldberg
sari added