Building Brand Communities: How Organizations Succeed by Creating Belonging
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Jono Bacon • 8 highlights
amazon.com
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
Like cults, fascinating brands have the ability to bond people together, and to effectively tap into the human desire to be part of something bigger than themselves, to be loved and accepted by an alpha leader, to be part of a group, to feel wanted and admired.
Sally Hogshead • Fascinate
Home - BELONG: Find Your People, Create Community, and Live a More Connected Life
Radha Agrawal • 3 highlights
belongbook.comBuilding A Brand
degatchi.com