Building and Investing in Marketplaces

Service marketplaces must continuously provide value in terms of either discovery, convenience or trust. In line with this, successful service marketplaces tend to be either repeated-discovery, online-first or SaaS-enabled.

...a lot of people make businesses to compete with tools where people are already making money. I know in marketplaces, we often see people design marketplaces to try to intermediate or digitize transactions that are already happening.  But the big mental breakthrough is to say, “Can we create something that creates new transactions that aren’... See more

More on B2B marketplaces: B2B marketplaces 1.0 didn't really work. Most B2B spend remains offline. Why? - horizontal, didn't address vertical specific workflows. - lacked integrated payments & lending - digitized existing relationships vs facilitating new ones Thread 👇