Building a Growth Framework Towards a $100 Million Product — Brian Balfour
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Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Just finished up an incredible convo w/ @lennysan, a top substack writer who spent 7yrs+ at Airbnb.
We went deep into:
— components of product growth
— developing growth loops
— virality
— perf marketing
— examples of applying this to... See more
In order to launch and market your product, you need to be able to answer the following questions: Where do I find innovators, early adopters, and potential design partners willing to give us a try? What are the major problems my product solves, and how important are these problems to my potential customers? Is this the right problem, and is ours
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Invest in product, and build something customers love, Define your ideal buyer persona, Come up with your acquisition strategy // build your flywheel, Determine your payment model, Drive towards efficiency
Caroline Clark • Page Not Found
Chamath Palihapitiya on the growth principles that got Facebook to billions of users
“The most important thing we did was I teased out virality, and said, ‘You cannot do it. Don’t talk about it. Don’t touch it. I don’t want you to give me any product plans that revolve around this idea of virality. I don’t want to hear... See more
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