Building a Growth Framework Towards a $100 Million Product — Brian Balfour
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Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Identifying your growth levers
Your growth model starts with finding the specific actions and metrics that drive your business forward, called growth levers. These are things like acquiring new users, improving onboarding, or increasing repeat purchases.
To identify them, break your business into five areas:
Acquisition (how users find you)
Activation
Nikita Bier
instagram.comThe Four Fits ModelThis model serves as a tool to define the most important questions and hypotheses you have to answer when thinking from first principles about your growth strategy.Market-Product Fit: What problem are you solving? Whom does it solve for? And what are potential solutions?Product-Channel Fit: What are one or two distribution and ac... See more
Creating a lasting Growth strategy for Web3
Having a product your early customers love but no clear way to get more traction is frustrating. To address this frustration, spend your time building product and testing traction channels – in parallel