As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

For social, culture, and art DAOs, go-to-market means building a community with a specific purpose — sometimes even starting as a text chat between friends — and growing it organically by finding other people who believe in that same purpose.

Discusses new model of Curating community and inspiring a community-owned business model in the new and improved web3 firm.