Build Your Culture Like a Product — Lessons from Asana’s Head of People

Creating a culture is an evolutionary process.

Is the CEO building a world-class team?

Becoming a value-led organization doesn't happen automatically. We imported somebody else's culture with every person we hired, and therefore had to undo a bunch of stuff. We called it "re-programming." People learn culture based on what behavior they observe around them, good, bad, or somewhere in between.

Leaders who take on a new division or join a new company must also consider the company culture. How did it develop? Why is it the way it is? Without a historical lens into the company culture, leaders risk focusing solely on process, which wastes a lot of time and energy. Those within the company need to be heard and understood, and the leader mus

One way to think about designing your culture is to conceive it as a way to specify the kinds of employees you want. What virtues do you value most in employees?