Build, Sell, Understand

Say you’re a car manufacturer. Every year, you must decide between investing in future innovations, such as self-driving software, and finding ways to squeeze new revenue out of existing technologies and materials. Too much fanciful R&D spending, and this year’s profit plummets. Too much emphasis on tweaking existing product lines, and you get ... See more

For you: Just as startups strive to find PMF, you’re figuring out your skillset niche. What problems do companies have that you can solve? Whether it’s brand marketing, product management, data analytics, or another area, you need to identify your unique strengths and deliver results that your “audience” (your employer) values. Companies should wan... See more