Build Products That Solve Real Problems With This Lightweight JTBD Framework
Sunita Mohantyreview.firstround.com
Build Products That Solve Real Problems With This Lightweight JTBD Framework
key to successful delivery is to understand what jobs customers want to get done instead of their ideas about a product or service.
Gojko Adzic • Impact Mapping: Making a big impact with software products and projects
The biggest thing I’ve learned in product management is to always focus on the problem. If you anchor yourself with the why, you will be more likely to build the right thing
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
“Traditionally, the product manager says, ‘I just want this.’ In response, the engineer says, ‘I’m going to build it.’ Instead, I try to push my team to first answer four questions: 1. Do consumers recognize that they have the problem you are trying to solve? 2. If there was a solution, would they buy