Software is content now. AI can generate a competent interface in seconds. Components are commodified. Patterns are free. The defensible position is to care about what machines can’t: how a place feels. But making it “pretty” isn’t enough. You have to articulate texture—oil-painted, soft depth, breathing motion—and turn that into rules. The tools... See more

You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

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And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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