Saved by Tekelala
Build it and they will come - or will they?
As tempting as it is, resist the “if we build it, they will come” mindset. Many communities fail because an organization builds the structure first and then tries to locate people to join. One of the reasons The W Club and Ikea Hackers are so successful is they were created in response to obvious but unmet needs.
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Were I to ever try to build an online community again, I wouldn’t launch the community until I already had one. I’d write, and gain followers, and then set up the infrastructure to enable them to communicate with each other.
Jonathan Hillis • Come for the course, stay for the community
