Build it and they will come - or will they?

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

I’ll be real here for a sec. Community building is hard. Community builders are project managers, designers, consultants, customer support specialists, researchers, event planners, marketers, networkers, writers, recruiters, strategists. But above all, community builders are people people. They have their finger on the pulse of the group. They have... See more

Follow up with measurable KPIs that include things like growth, engagement, onboarding, retention, and value. Think about the obstacles for each and the methods you’ll use to overcome them.When I say measurable, I mean using numbers, not phrases like “improve” or “provide value.” If you can’t concretely point to how you met your goal, it’s not meas... See more