Saved by Tekelala
Build it and they will come - or will they?
In order to build a community, you need a couple of things. First, you need a loose connection of people who are actively looking for a home. It’s useful to understand who that community is, where that community hangs out, what’s currently missing, and what they are looking to get through community membership.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Building these types of environments isn’t easy. Unlike an app, your members can’t be programmed to consistently deliver valuable experiences for one another. That’s why it’s critical to thoughtfully design your community’s social architecture to maximize the value that gets exchanged between members.