added by Tekelala · updated 2y ago
Build it and they will come - or will they?
sari and added
Building Brand Communities: How Organizations Succeed by Creating Belonging
by Charles Vogl
Vyara Ndejuru and added
- Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.
from A founder’s guide to community by David Spinks
sari and added
First, build something people want. Community cannot be forced. It’s something that buds organically around what people value and want to talk about. If your product solve a real problem and you find the right early adopters (pre-requisites for being able to grow) — look out for where these people are talking.
from How Notion Grows by Jaryd Hermann
sari added
- The best way to create & capture value within a community is by helping members find companions/teams/groups and work on something together. Everybody wants to belong and the only way you can retain community members for a healthy period is by facilitating meaningful connections and helping them build something together. This could mean multipl... See more
from How do you build a web3 community the right way by Wordcel
Keely Adler added
- Where community becomes powerful is when there are clear and well-defined goals. Each plan should be tied with a metric to measure the impact on the community. First, you should ask yourself what is valuable to measure. Avoid vanity metrics like the number of members: it doesn’t matter how many people are in your community if no one is interacting
from The Go-to-Market Strategy Is Dead (Killed by Web 3.0) by Medium
sari added