Software development is an iterative design process. In order to achieve true iteration and realize the value of fast feedback, its activities need to be performed with a single team (having a common reporting line) as far as possible. Many internet business and independent software vendors (ISVs) already operate in this way.

STEP 1. Identify the system’s bottlenecks. (After all it wasn’t too difficult to identify the oven and the NCX10 as the bottlenecks of the plant.) STEP 2. Decide how to exploit the bottlenecks. (That was fun. Realizing that those machines should not take a lunch break, etc.) STEP 3. Subordinate everything else to the above decision. (Making sure th

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