build a world, not an audience

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

build a world, not an audience — kening zhu

content marketing vs world-building — kening zhu

Build a Labyrinth, Not a Funnel