What you do matters. Where you work matters. Most importantly, who you work with and learn from matters. Too many people see work as a means to an end, as a way to make enough money to stop working. But getting a job is your opportunity to make a dent in the world. To put your focus and energy and your precious, precious time toward something meani

If you’re passionate about something—something that could be solving a huge problem one day—then stick with it. Look around and find the community of people who are passionate about it, too. If there’s nobody else on Earth thinking about it, then you may truly be too early or going in the wrong direction. But if you can find even a handful of like-

But if you can, try to get into a small company. The sweet spot is a business of 30–100 people building something worth building, with a few rock stars you can learn from even if you aren’t working with them every day.

So when you’re looking at the array of potential careers before you, the correct place to start is this: “What do I want to learn?”

A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful. ... it let people visualize this intangible thing—all the music they loved all together in one place, easy to find, easy to hold—and gave them a way to tell their friends and fam

That combination of a real problem, the right timing, and innovative technology allowed Uber to shift the paradigm—to create something that traditional cab companies couldn’t even dream of, never mind compete with.

Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real

you tell a story: you connect with people’s emotions so they’re drawn to your narrative, but you also appeal to their rational side so they can convince themselves it’s the smart move to buy what you’re selling. You balance what they want to hear with what they need to know.

There’s often an assumption that if you find the right job when you’re young, you can guarantee some level of success. That your first job out of college connects in a straight line to your second and your third, that at each stage of your career you’ll use your inevitable wins to propel yourself upward.