Just know before you go what you want to learn and the experiences you need for your next chapter.

Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real

you tell a story: you connect with people’s emotions so they’re drawn to your narrative, but you also appeal to their rational side so they can convince themselves it’s the smart move to buy what you’re selling. You balance what they want to hear with what they need to know.

If you’re passionate about something—something that could be solving a huge problem one day—then stick with it. Look around and find the community of people who are passionate about it, too. If there’s nobody else on Earth thinking about it, then you may truly be too early or going in the wrong direction. But if you can find even a handful of

But the messaging architecture is only the first step. For every version of the Nest story, we wrote down the most common objections and how we’d overcome them—what stats to use, what pages of the website to send people to, what partnerships to mention or testimonials to point to. We figured out which story we could put on a billboard all the way

My life has swung wildly between success and failure, incredible career highs immediately followed by bitter disappointment. And with each failure I chose to start from scratch, take all that I’d learned and do something completely new, become someone completely new.

When you’re in your thirties and forties, the window begins to close for most people. Your decisions can no longer be entirely your own. That’s okay, too—great even—but it’s different. The people who depend on you will shape and influence your choices. Even if you don’t have a family to support, you’ll still accumulate just a little more each

don’t get stuck between the elephant’s toes so you can never see the whole beast.

A good mentor won’t hand you the answers, but they will try to help you see your problem from a new perspective. They’ll loan you some of their hard-fought advice so you can discover your own solution.