My primary recipe here is 'take interesting idea that seems to be useful, try it out in my career, and then write up the results'. If I'm writing about something that I haven't tried, I'll tell you about it. If it doesn't work out, I'll tell you about it. Full disclosure.

The way we would engineer this process for our clients at Digital Press is we would come up with three categories (“Content Buckets”) that represented who they were and what they wanted to write about. One category might be their industry (Biotech), the second might be related to their position within their company (Marketing), and the third might