Broken: Rule 4 - Build Content Formats That Become Habits

These days, we get so much of our content in bite-sized, isolated bits — links in an email, tweets, Slack messages, blog posts. We consume information because it’s in front of us, rather than because it’s relevant for us. This continually present dynamic discourages reflection and thought. The future of content is about interfaces that can help us ... See more

I've seen hundreds of pitches in the consumer and new media space in my life. Often, many of the pitches are centrally focused around things like an emerging technology or a new financial model. I am not here to argue against the value of building these ways. I do think it's more productive to approach building products from a storytelling first pe... See more

Audiences are built by a regular cadence of supply at a consistent quality, in an environment that people trust and want to participate in.