Tactics that work:

Create recurring formats or rituals (weekly posts, seasonal guides)

Align content with your audience's life cycles

Measure saves and bookmarks — they signal long-term value

Prioritize usefulness over virality

Previously, a lot of short-form video content lacked a format. Creators were obsessed with aiming for one-off viral hits that attract large audiences. The problem is that variability is incredibly hard and without a format, the audiences are usually drive-by. Now we’re seeing well-structured ideas that are still short-form, but thanks to the... See more

10: Add a consequence in the hookNot “Day 1 building my company”Try “I quit a six figure job and I have 90 days to make this work”Risk is the best retention strategy on earth9: Volume creates breakthroughsIf he started over, he would post 3x a dayQuantity is not the enemy, randomness isStop chasing overproduced perfection8: Ride someone else’s... See more