Companies with active communities generate 33% more revenue growth (McKinsey, 2024) and reduce their customer acquisition costs by up to 55% (Harvard Business Review, 2023).

Content is the heart of every successful B2B community.

Start with a clearly defined community type that addresses your most pressing business problem, and systematically expand your community portfolio from there.

The Orbit Model Community Engagement Framework (2024) defines four engagement levels:

1. Observer (passive consumption of content)


2. Participant (occasional interaction and feedback)


3. Contributor (regular active participation)


4. Advocate (proactive engagement and community leadership)