The Orbit Model Community Engagement Framework (2024) defines four engagement levels:

1. Observer (passive consumption of content)


2. Participant (occasional interaction and feedback)


3. Contributor (regular active participation)


4. Advocate (proactive engagement and community leadership)

Content is the heart of every successful B2B community.

Start with a clearly defined community type that addresses your most pressing business problem, and systematically expand your community portfolio from there.

Companies with active communities generate 33% more revenue growth (McKinsey, 2024) and reduce their customer acquisition costs by up to 55% (Harvard Business Review, 2023).