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Brian Eno on Creativity, Confidence, and How Attention Creates Value
Distraction is one of the best tools available to the artist when used skillfully. In some cases, it’s the only way to get where we are going.
Rick Rubin • The Creative Act: A Way of Being
At bottom, I guess I meditate because attention is my art form. I’d even wager that much of what we call art — paintings, novels, poetry — are secondary, byproducts of rarefied attention. Attention, then is the primary art form.
Oshan Jarow • Why I Meditate
Measurement of greatness is subjective, like art itself. There is no hard metric. We are performing for an audience of one.
Rick Rubin • The Creative Act: A Way of Being: The Sunday Times bestseller
This is the essence of great art. We make it for no other purpose than creating our version of the beautiful, bringing all of ourself to every project, whatever its parameters and constraints. Consider it an offering, a devotional act. We do the best, as we see the best—with our own taste. No one else’s.
Rick Rubin • The Creative Act: A Way of Being
As these voices enter an artist’s head—concern for deadlines, deals, sales, media attention, public image, staff, overhead, growing the audience, keeping the existing fan base—they can undermine our focus.