Brian Eno on Creativity, Confidence, and How Attention Creates Value

Never forget this: the nature of our attention affects the nature of our experience.

Attention becomes the only metric by which culture is judged, and what gets attention is dictated by equations developed by Silicon Valley engineers.

Noticing — if you pay more attention to the world, it starts to look more interesting — Collecting — if you bang together the things you’ve noticed, they get more interesting again — Sharing — if you get good at sharing all that stuff with people, it gets even better

Great creative minds] think like artists but work like accountants.”

As writer Jeffrey Kastner observed: “Attention to the world is the proper vocation not just of the artist but of anyone who imagines it as a place worthy of preservation.”