Brendon Babenzien Talks Noah & Changing the Culture With Supreme

Although we had to fake the funk early to portray a certain elitist image, it’s just never been in our nature as humans to be snobs. Our top priority is to design and make quality product, but we also want people to be able to have fair access to our work.

I know I could have ten times the Instagram followers (and sales) if I formulaically posted what streetwear kids want to see: expensive jewelry, hot girls, and Drake memes. But that’s not me, and I don’t want to sound like everyone else. Why would I want my voice lost in the crowd? I’d rather stand onstage with the microphone.