Brendon Babenzien Talks Noah & Changing the Culture With Supreme

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

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K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more

Before streetwear was prevalent on eBay, before it was stocked at your local mall, and before brands started to open their own direct e-commerce stores, your best shot at owning a Supreme garment was to fly to New York or Tokyo and visit its brick-and-mortar stores.