
BRENDA’S BUSINESS with PETER DO

Who thinks about the future today?
Brands after their own self-interests. Agencies after their own self-interests (or, if we’re lucky, after their clients’ interests). Employees in trendy offices surrounded by like-minded co-workers and like-minded networks, courting cookie-cutter clients with cookie-cutter visions of tomorrow.
At least, that’s who... See more
Brands after their own self-interests. Agencies after their own self-interests (or, if we’re lucky, after their clients’ interests). Employees in trendy offices surrounded by like-minded co-workers and like-minded networks, courting cookie-cutter clients with cookie-cutter visions of tomorrow.
At least, that’s who... See more
Fancy • Multiplayer Futures
It’s interesting to think about how new generational consumer behaviors translate into new businesses. We’re seeing a slew of startups building better solutions to the housing crisis, the climate crisis, the education crisis. But there are also less obvious impacts from consumer behavior:
Rex Woodbury • Welcome to the Internet: Millennial & Gen Z Ennui

The Hundreds is an utter anomaly in the fashion world, following no previously established business model.
Bobby Hundreds • This Is Not a T-Shirt
