Saved by Ted Glasnow
Brendan Weitz, co-founder of Journey, on building the Webflow for sales
Building Blocks for PLG-to-SLG Transition
Johnston identifies five core pillars for successfully layering sales-led motion onto product-led growth:
Johnston identifies five core pillars for successfully layering sales-led motion onto product-led growth:
- ICP Refinement: Use PLG data to identify buyers (not just users). Superhuman discovered their ICP shifted from individual power users to "outbound professionals" handling 30-50+ emails daily across
Just a moment...
.@37signals is a very different kind of company:
→ They make tens of millions in profit each year
→ With fewer than 80 employees
→ No investors, no board
→ No growth goals
→ No experiments
→ No sales, no marketing spend
→ Teams are two max 2 people (1... See more
Lenny Rachitskyx.com2. About slide: value proposition to founders, achievements and fund differentiators