Brenda's Business with Rimowa's EMELIE DE VITIS

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh i

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Early on, a lot of collections felt intentionally off-tone, skewed toward a narrow demographic. My art had already proven to resonate across global cultures and big brands. So we focused on making a collection that was far-reaching and universally loved.