Brenda's Business with Rimowa's EMELIE DE VITIS

It’s very rare to be cult, and it’s even tougher to stay cult. And I think how we measure it is very subjective. But I would say it’s stuff like the number of brands that approach us for collabs. That is a strong indicator of how hot, if I may say, the brand is.

Another is when we approach ambassadors to work with us. You know, we’re a relatively sm... See more

BW: Speaking of pace, how long do these collaborations take, from the first conversation to product launch?

EDV: I would say it’s two to two and a half years until release. Defining the products, where we come up with what we’re going to do, would take at least a year. We define how we’re going to collaborate artistically together, and then there’l... See more

We love this quote from Mark Twain: “travel is fatal to prejudice.” If you’re traveling to enrich yourself, to better yourself, then this is really what resonates with Rimowa, and what we’ve always stood for.