Breaking the Fourth Wall: The Business of Media Subculture

We’re all participants in culture, yet we don’t have an economic stake and we lack agency. Zora aims to fix that. Zora’s mission is to make the market of culture more efficient. Zora aspires to make culture liquid.

Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more