Strategy, in its purest form, is the art of the possible. It’s the process of considering “what could be true.” What new mental model would have to be invented for this to work? What if people moved from the way it is, to a new and different way? What if a new outcome (an outcome we haven’t considered before) was possible?

One technique that works well in these pressure-filled situations for pushing your creative thinking to the next level is an exercise I call “the next three leaps.” It works like this: What would be a huge leap we could take right now if we had the resources? Then, once we’ve done that, what would be another huge leap we could take? Then, what