Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,

... See more

YouTube, Facebook, Twitter, TikTok — and other ads-backed platforms — define north star metrics around maximizing the time we spend within the bounds of their walled gardens. The platforms’ incentives hinge on the need for as many eyeballs as possible on ads. Hence, their algorithms sift through to assign a higher weighting on content that captures... See more