Breaking off the engagement

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,

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“The villain here is not necessarily the internet, or even the idea of social media,” she writes. “It is the invasive logic of  commercial  social media, and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.” The business model of platforms like this — which rely on advertising and clicks and “en

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“The internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.”

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it trie... See more