How do you build network effects in your product? How do you know when network effects are kicking in, and if they are strong enough to create defensibility? How do you pick the right metrics to optimize to achieve viral growth, reengagement, defensibility, and other desired effects? What product features do you build to amplify network effects?

“The Economic Effect.” Network effects can help improve business models over time, in the form of improved feed algorithms, increased conversion rates, premium pricing, and more.