Breadcrumbs: 11 Design Guidelines for Desktop and Mobile
Once the visitor gets to the site, the path to the goal must be evident and encourage the reader to progress at their own speed.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The goal of trails is to construct not only a window into web content but a narrative of user activity. Our hope is that our work might help advance the state of browsing closer to the ideal of a tool that enhances our cognitive process, rather than increasing our cognitive load.
Patryk Adaś • Lossless Web Navigation with Trails
very important to always suggest what your visitors should do next on your pages—don’t just leave it up to them to decide
Rich Page • Website Optimization: An Hour a Day
main purposes of any homepage are to act as a traffic director to get your visitors deeper into your site and to provide “trailheads” or “information scent” that gets them closer
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The advantage of using vertical navigation as supporting navigation is that it’s familiar and flexible. It’s also compact and can remain visible, unlike a hover menu, so that users can easily see where they are at a glance. When using secondary vertical navigation, make sure that it appears below the primary horizontal navigation. Otherwise, users
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