New users are interacting with web3 applications for the first time not because they were allured by the idea of unstoppable money, but by beautiful pieces of art, music, NBA clips, games that earn them money, community ownership, and a general sense of belonging. It feels like we're entering the next evolutionary phase of online communities, where... See more

“NFTs offer new ways for engaging customers,” explains Jaime Schmidt, the cofounder of Color Capital, a venture capital firm that invests in consumer brands and “Web3,” the term that refers to the blockchain-based decentralization of the internet. “For example, NFTs could unlock access to participation in focus groups, [or] private events available... See more