Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises
Kimeko McCoydigiday.com
Saved by Juliette Faure Geors
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises
As midlife audiences turn to digital media, the 55 to 64 age bracket is an increasingly important demographic
https://www.theguardian.com/profile/estheraddley • ‘It has to be genuine’: older influencers drive growth on social media
Long overlooked, seniors are now increasingly comfortable using the web and deeply engaged on social platforms.
Amrit Singh • Venture Opportunities— Senior Social
With over 50 million people worldwide identifying as influencers, and 2 million of them earning $100,000 or more annually according to Goldman Sachs, influencers have emerged as a transformative power in marketing.