Brands as Libraries

BRANDS INVITE THE RECOGNITION THAT GREAT THINGS ARE USUALLY NOT DONE BY INDIVIDUALS ACTING IN HEROIC ISOLATION. AT SOME POINT EVERY GOOD IDEA, EVERY IMPORTANT INSIGHT, SHOULD GO THROUGH THE PROCESS OF BECOMING A BRAND. BECAUSE THIS JUST MEANS IT WOULD WIDEN ITS POWER IN THE WORLD AND OTHER PEOPLE CAN JOIN IN. THE WORLD IS IN GREAT NEED OF BETTER BR

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