Saved by Maarten and
Brands After Vibes
This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup... See more
NEMESIS • Brands After Vibes
Perhaps even more revealing is this Reddit thread (from an exchange about learning English, which is very indicative of the core sense of language): vibes are something we feel, and have something to do with a sense of recognition or belonging.
NEMESIS • Brands After Vibes
In The Substance , Demi Moore takes a drug to make one perfect copy of herself, but if she uses that copy to produce other duplicates, it creates a monster. When brands are built on vibes and vibes are built on other vibes things default to a ponzi dynamic where value is created by the production of the next thing. Everything is inspo but nothing
... See moreNEMESIS • Brands After Vibes
This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup... See more
NEMESIS • Brands After Vibes
Moodboarding as a practice is maxed out. It’s become a nearly absurdist consumer hobby, and it’s part and parcel of our algorithmic reality, targeted yet vague. Similarly, slop can’t be meaningfully curated because there are too many actors, algorithms, and microtrends being expressed simultaneously, in too many automated iterations.