Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Maria Rossamazon.com
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.
Persist and be consistent in your marketing efforts • Customize your services to reflect your personal brand • Deliver your message clearly and quickly • Project credibility • Strike an emotional chord • Create strong user loyalty For small businesses, branding is not about slick advertisements.