Saved by Mike Renaud
Branding as Cultural Activism
If culture is the way a system protects itself, community action is the way we push back against culture becoming toxic.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the cultur... See more
RITUAL, RESISTANCE, AND CREATIVE ORIENTATION
Jonathan Fields • Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
The best brand managers are “curators of content” that are constantly hosting, producing, and managing cool stuff “instead of relying on industry-produced statistics or imagined audiences.”53 The result is a seamless web of brands and culture that is difficult to separate into clearly authentic and contrived categories.
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Branding that Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets