added by Mike Renaud · updated 2y ago
Branding as Cultural Activism
- Brands and commodities therefore need to be considered and critiqued on the basis of the specific cultural and economic contributions they make to society. People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning. This constructivist view is incompatible with popular forms of post... See more
from After Authenticity by subpixel.space
Keely Adler added
- - "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."
from ✨ Expansive Brands • garden3d research by Hugh Francis
Brian Sholis added
brand-building isn’t a series of isolated activities, but a complete system in which five disciplines—differentiation, collaboration, innovation, validation, and cultivation—combine to produce a sustainable competitive advantage.
from ZAG: The #1 Strategy of High-Performance Brands by Neumeier Marty