For the fans of the Sociology of Business (but also for visitors), I put together an edit of the most popular posts from the last year. In case you missed them, or would like to revisit them, please continue reading below!

The Glory of Storytelling - by far the most popular recent post, as everyone seemingly feels strongly about brand marketing.

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Brand is why you care about your relationship with a company (c/o Phil Chang).

Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.