Brand Thinking and Other Noble Pursuits

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 2 highlights

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Trend-Driven Innovation

Henry Mason

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 1 highlight

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How not to Plan: 66 ways to screw it up

APG Ltd

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