Saved by sari
Brand Starter Kit
Good brands are authentic, focused, and consistent.
Meredith Bryan • If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
![Thumbnail of [No. 3] Brand and AUM](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa7a21bd0-d7dc-492f-b621-90eef5465fff_482x323.png)
Building A Brand
degatchi.com
The Definitive Guide to Building Investable Consumer and Digital Lifestyle Brands
Sari Azoutmedium.com
the most common question I get from people new to the startup process is “What product should I sell?” To figure out the answer to this question, you first need to understand you’re building a brand, not selling products.