Brand Starter Kit

Odds of success are stacked toward brands with hybrid business models. These hybrid models mix luxury strategy (investing in desirability, scarcity, status-signaling) and fast retail (trend, availability, price) in a way that capitalizes on the strengths of both.

Together with a business model, a company needs a brand model, which focuses its growth trajectory. The most lucrative brand model is a brand galaxy. A brand galaxy is a consistent and versatile aesthetic portfolio that spurs a brand’s long-term growth and nurtures the brand’s relationship to culture through taste, media (magazines, film), art, des... See more