Digital culture dictated the shelves

This trend is contributed by Zaria Parvez , Head of Social at DoorDash .

Social-first insights are shaping physical products designed to resonate with the chronically online in ways that feel both surreal and inevitable. There’s the Nivea x Juicy Couture tracksuits. Applebee’s turned the phone-as-accessory... See more

Anti-AI content from brands overperformed

My favorite post format this quarter was brands poking fun at the fact that they don’t use AI. It worked. Chili’s kicked off the trend, with NYC Ferry and CAVA also having fun with it. My favorite anti-AI post this quarter goes to Merriam-Webster though. This video has 20M views on Twitter alone. “There’s... See more