Brand Marketing and the Psychology of Character Animation
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Brand Marketing and the Psychology of Character Animation
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
How do marketers make connections that get people to move? We do so by speaking directly to the thing that makes us who we are: our identity—the anchor of culture—and our subsequent beliefs—the first system of our cultural subscriptions.
Marcus Collins • For the Culture
Understanding why people buy and the triggers that make them choose one item over another is key to designing appropriately and successfully for today’s brand-savvy consumer.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
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