
Brand is social, social is brand.

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more
Kiana Fathi • #socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
Work and Let Work: Three Models for Managing Political Conflict
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