Brand Against the Machine

Unique: Telling Your Story in the Age of Brands and Social Media

Phil Cooke

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Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Bernhard Schroeder

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)

Adam Morgan

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