Brand Activism
How can your business teach its customers to be participants in its purpose?
Jon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
‘an experiment is under way in parts of corporate America to redefine the role of business in society.’ We are beginning to question more deeply the role that business plays in adding value to our lives, communities and cultures. We’re seeing a move towards business leaders questioning their responsibility to the world and being more explicit about
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Organizations were ashamed and overwhelmed with guilt. Some wanted to channel their power into change. I received phone calls from several companies that were struggling with how to respond. They had been trained to not bring “politics” into the workplace, but this didn’t feel like a partisan issue to them. Their families participated in protests f
... See moreLaTonya Wilkins • Leading Below the Surface
Is my industry collectively doing the best for its clients? Is it truly serving all stakeholders? Is it effecting positive change in the world? Or is my company simply conforming in a broken industry? Do I have a higher purpose for the business? Am I being a conscious leader and a great role model?
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
